Guides for founders

Understand the difference between a waitlist and a landing page — and which one you should build first as an early-stage founder.

Validate your startup idea before writing a single line of code — with tools, frameworks, and the exact questions to ask.

How to use startup directory submissions to build backlinks, improve SEO, and get early users — with a list of the best directories to submit to.

A complete SaaS launch checklist for indie founders — covering pre-launch preparation, launch day execution, and post-launch growth steps.

Learn how referral-powered waitlists work, why they grow faster than standard email lists, and how to set one up for your startup.

A step-by-step guide to launching on Product Hunt — how to prepare, build your hunter network, time your launch, and maximize upvotes without spamming.

How to build pre-launch momentum from zero — no ad spend, no existing audience, no PR connections. A practical playbook for solo founders.

A practical playbook for pre-launch user acquisition — no ad budget, no audience, no problem.

A practical guide to identifying, reaching, and converting early adopters for your startup — before you have a product, a reputation, or a budget.

How to use build-in-public content to grow an audience, attract early adopters, and create launch momentum — without a marketing budget.

A step-by-step guide to building a high-converting waitlist before your product ships — covering positioning, referral mechanics, and the psychology of scarcity.

Most startups fail because they build something nobody wants. Here's how to validate demand in days — not months — using a waitlist and direct outreach.

Referral mechanics turn a static waitlist into a growth engine. Here are 7 proven strategies indie hackers use to make their waitlist go viral.

A step-by-step guide to building a waitlist that actually converts — with referral mechanics, email capture, and real launch momentum.